You don't need to keep up with AI. You need to answer three questions.

2026-08-20 · 6 min

Every week there's a new model, a new tool, a new thread announcing that everything changed again. And every week, somewhere in the back of your head: "I should really get on top of this." You bookmark the article. You don't read it. The pile grows. The feeling grows with it.

Let me say the quiet part as someone who builds with this technology every day and holds a Google Developer Expert title in web tech: nobody is keeping up. Not the developers, not the consultants, not the people posting the threads. The field moves faster than any individual can track. "Keeping up with AI" is not a task you're behind on — it's a treadmill that was never designed to be finished. You can step off without falling behind, because the race you think you're losing doesn't exist.

The Three AI Questions

What actually matters fits in three questions. Answer them once, revisit twice a year, ignore the rest of the noise.

1. What part of my work is repeatable enough to hand over?

Not "what can AI do" — what do you do that follows a pattern? Writing the same kind of email, summarizing the same kind of document, producing the same first draft. That's where the tools genuinely pay today. One honest hour listing your repeatable work beats forty hours of AI news.

2. What's the one skill in my field that gets more valuable, not less?

In every field, AI is compressing the middle: routine execution gets cheap, judgment gets expensive. The question isn't whether your job disappears. It's which slice of your job becomes the valuable slice — usually the part where someone has to decide, take responsibility, or be trusted. Move deliberately toward that slice. It's a strategy question, not a technology question.

3. What am I allowed to ignore?

This is the question nobody asks, and it's the one that gives you your evenings back. You're allowed to ignore: model release drama, benchmark wars, 95% of AI tools (most die within a year), and every thread starting with "if you're not using these 10 tools...". The cost of adopting a genuinely important tool six months late is close to zero. The cost of the anxiety treadmill is your attention, permanently.

Sound familiar? One honest conversation. €149, 60–90 minutes, video call or in person. Book a session.

The honest summary

AI is a real shift — that's exactly why it deserves three well-answered questions instead of a subscription to permanent low-grade panic. If you want to answer them for your specific work and situation with someone who does this professionally and has no tool to sell you, that's a session. We'll figure out your three answers in an evening, and you can close the other 40 tabs.

Quick answers

Which AI tools should I actually learn right now? Start with one general assistant (ChatGPT, Claude, or Gemini — the differences matter less than the habit) and use it on your real repeatable work for a month. Tool number two should solve a problem you actually hit, not one an influencer announced.

Will AI take my job? The honest answer for most people: AI won't take the job, but it is repricing the parts of every job. Routine execution is getting cheaper; judgment, responsibility, and trust are getting more valuable. Move toward the second group deliberately.

How often do I need to re-check my three answers? Twice a year is plenty for most people and businesses. Big shifts announce themselves loudly enough that you won't miss them — that's the point of answering the questions instead of following the news.

Sound familiar? Book a session — €149, one honest conversation.